SWOT helps you keep a written record.Īs your organization grows and changes, you’ll be able to strike things off your old SWOTs and make additions. SWOT allows you to account for mitigating factors.Īs you identify weaknesses and threats, you’re better able to account for them in your roadmap, improving your chances of success. These can help you create a more specific and effective roadmap. Instead of diving head first into planning and execution, you’re taking inventory of all your assets and roadblocks. SWOT forces you to define your variables. Your insights then turn into assets as you create the roadmap for your initiative. You’re giving yourself the space to dream, evaluate, and worry before taking action. SWOT gives you the chance to worry and to dream.Īdding the SWOT analysis is an important step in your strategic process. The framework seems simple enough that you’d be tempted to forgo using it at all, relying instead on your intuition to take these things into account.īut you shouldn’t.
You’ve noticed by now that SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Practically anything that requires strategic planning, internal or external, can have the SWOT framework applied to it, helping you avoid unnecessary errors down the road from lack of insight. While it may seem simple on the surface, a SWOT analysis allows you to make unbiased evaluations on: Using a SWOT analysis helps you identify ways your business can improve and maximize opportunities, while simultaneously determining negative factors that might hinder your chances of success. A SWOT analysis is a strategic planning technique that puts your business in perspective using the following lenses: Strengths, Weaknesses, Opportunities, and Threats.
0 kommentar(er)
